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An overview on the problems of social media

Social networks have become the paradigm of the attention economy: business models oriented to consume as much of their users’ time and attention as possible, and then sell it to advertisers. These companies might be making tons of money, but for more than 2 billion people this delicate balance involves multiple negative repercussions that we…

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Marketing that matters

Time was when a TV commercial was all a company needed to reach its audience. Today, studies have shown that we are exposed to more than 3,000 advertising impacts per day. Okay, maybe the people who carried out this study were taking a walk over Times Square. But do not underestimate this phenomenon: television, radio,…

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What a time to be a minimalist

In the picture above, every single remote I found at my parent’s home. These days, they only use two of them. In just a few years, technology has completely redefined our homes. Our parents and grandparents have embraced the innovations, seeing their quality of life improve with each one. Our homes have witnessed this evolution….